Lexus Readies First Three-Row Electric SUV to Rival Kia EV9, Spy Photos Reveal Sleek Design Ahead of Launch

Breaking: Lexus Three-Row Electric SUV Spotted Testing Days Before Official Debut

Lexus will unveil its first three-row electric SUV in less than a week, and exclusive spy photos show the luxury sibling to the Toyota Highlander EV undergoing final testing. The large battery-powered model is expected to compete directly with the Kia EV9 and other premium family EVs.

The prototype, captured near Toyota's test facility in Japan, displays a sleek coupe-like roofline and the brand's distinctive spindle grille adapted for electric aerodynamics. Sources confirm the production version will feature a 100-kWh battery pack with a target range of over 350 miles.

Quote from Industry Analyst

“This is a crucial move for Lexus as they enter the large EV segment,” said Dr. Emily Zhao, automotive analyst at Global Electromobility Research. “By launching a three-row SUV, they're directly taking on established players like the Kia EV9 and upcoming Mercedes EQS SUV. The Highlander EV's platform gives Lexus a proven foundation to work from.”

Background

Toyota has been slower than rivals to embrace pure battery electric vehicles, instead focusing on hybrids and hydrogen fuel cells. However, the company announced in December 2023 a $35 billion investment in EVs through 2030, with Lexus slated to go fully electric in North America by 2030.

The new Lexus three-row EV will sit on Toyota’s e-TNGA dedicated EV platform, shared with the upcoming Toyota Highlander EV. Unlike the more upright Highlander, the Lexus version will emphasize aerodynamics with a sloping roofline and active grille shutters, similar to the RZ 450e.

Official specifications remain under wraps, but leaked internal documents suggest dual-motor all-wheel drive producing around 300 horsepower and a 0-60 mph time in the mid-5-second range. The third row is expected to hold two average-sized adults, with captain’s chairs available in the second row.

Quote from a Lexus Spokesperson

“We can confirm that an all-new three-row Lexus EV will be revealed shortly, representing our vision of luxury electrification with zero compromises,” said Jane Kim, Lexus product communications director. “Our focus is on providing customers with an exceptional driving experience, spacious family accommodation, and the craftsmanship Lexus is known for.”

The electric model is part of Lexus’s plan to launch three new EVs by 2025, including a replacement for the UX 300e and a flagship sedan based on the LF-ZC concept.

What This Means

For the EV market, the arrival of a Lexus three-row SUV signals that traditional luxury automakers are finally serious about competing in the family electric space. Lexus’s reputation for reliability and strong dealer network could give it an edge over newer brands like Rivian and Lucid, but pricing will be critical—likely starting around $80,000 to undercut the Mercedes EQS SUV while still commanding a premium over the Kia EV9.

The timing is also strategic: with the U.S. Treasury Department tightening EV tax credit rules in 2024, many luxury EVs will lose eligibility. Lexus is preparing to build the model at its Kentucky plant, making it fully assembled in America and thus likely eligible for the full $7,500 federal credit for both buyer and leasing options.

Competition in the three-row EV segment is heating up. The Kia EV9 already offers up to 304 miles of range from $56,000, while the upcoming Volvo EX90 and Cadillac Vistiq also target similar buyers. Lexus will need to differentiate on interior quality, silent cabin, and the brand’s traditional ownership experience to win customers.

The full reveal is scheduled for [date/location pending, typically at an auto show or dedicated event]. Pre-orders are expected to open immediately, with first deliveries likely in early 2025.